Table of contents
Busy season price and bottom price
Customer feelings and impact on reviews
Most inns will usually increase their accommodation charges during the busy season.
But selling a room at an overly expensive price will definitely reduce the evaluation of review.
When the customers write a review for an item called “value for money”, they feel that they’ve absolutely lost.
Of course, the reservation is made with knowledge of the price, so both the customer and the inn have agreed. But what about in each other’s hearts?
Don’t they feel that the inn was “made great profits” and the customer was “I feel like I was ripped off”?
Although the inn and the customer have agreed on the price, the anger and dissatisfaction with unreasonableness cannot be resolved unless the inn is so confident in service. As a result, the customers will write surprisingly low-rated reviews.
Now, when we search for a inn name with Google’s search engine, ” The Price Insight “ system automatically displays the accommodation charges for several weeks of the inn in a graph so that we can see the daily changes. In other words, we can see at a glance how many dollar we saved and how many dollar we lost.
Customers staying at the bottom price
On the other hand, once the customers have stayed at the bottom price, they will only be able to feel the value at that bottom price.
In addition, the modern dynamic pricing system, where prices change daily, makes it difficult for customers to understand the standard price.
Similarly, we will not know how much the lowest price will be, so the customers will feel unsure whether they have saved or lost.
If customers feel uncomfortable about the price, they are leaving a part of their mind that they are not satisfied with.
In order to reduce customer dissatisfaction, rather than changing the price every day, fixing the amount like a weekday fee or holiday fee will make it easier for customers to understand and they will be convinced to make a reservation.
For example, if customers know the monthly price list like a calendar, they may be able to stay even if they are planning to change their schedule.
Especially for overseas customers who travel for a long period of time, it is likely that the itinerary will change depending on whether the accommodation charges are high or low.
In the world that is becoming more and more convenient today, I expect that the display of profit numbers will start on the Internet.
□ Raising accommodation charges at an extremely high price has the worst negative effect on review evaluation.
□ It is more reliable to have a fixed price rather than to fluctuate the price every day.
□ If customers know the day when the accommodation costs are high or low, they may stay even if they change their itinerary.
