Table of contents
Customer memory and reviews
Convincing price
Accommodation charges are too cheap compared to other inns, and the lowest price among inns in the same class may adversely affect review.
This is because some customers may have an image that cheaper products have lower quality.
However, this is not the case for inns that already have brand power.
This is because brand power is a symbol of safety and high quality. If the inn with brand power sells guest rooms at a lower price than usual, customers will feel great value.
However, care should be taken as brand power will be lost if we discount too much.
In the inns I managed, I set the accommodation fee based on the prices of the same class inns in Japan, not the price of the same class in the same region and prefecture.
The reason for this is that, for example, customers who travel from overseas travel around Japan for many weeks and stay at various inns.
So, for example, the customer may stay in Tokyo the day before and stay in Hiroshima today.
In that case, if the accommodation charges in Hiroshima are higher than the accommodation charges in Tokyo, where the price of the land is high, customers will not be convinced even if we say, “This is the price of Hiroshima”.
Impressions remembered when writing reviews
In addition, review evaluation does not improve unless it is surprising price. We have to make the price amazing.
This is because customers can feel the value and cheapness until they select a inn on the Internet.
When deciding on a inn, the customer compares the price with other inns in detail, so the price remains in memory. However, the review is actually written after staying at the inn.
Due to the time difference, the customer’s memory does not remain what the prices of the other accommodations they compared were.
Customers may remember the price they paid right after stayed the inn, but what about after a few nights of travel?
Customers will base their judgments on whether the inn is purely cheaper than the image of cheapness compared to other inns in the same class.
However, if there is no choice of inn in the busy season and the customer makes a reservation with a higher accommodation charge than usual, the bad memory of being high remains deep in the customer’s memory even if there is a time difference, and for many years It will not disappear.
□ The lowest price will lower the evaluation depending on the customer.
□ Customers are not based on local market prices but on national market prices.
□ The slight price difference is not memorable, but the bad memory of being expensive remains for years.
