Image of “value for money”

“Value for money” & purchase costs

Judgment criteria vary with each customer

The item of “value for money” is related to accommodation charges. There is a sense of profit that can be obtained from a relative comparison of whether the price is cheaper than other inns, and a value that can be obtained based on the unique sense of money that each customer has.

In the case of the former, customers will not know the difference unless they compare the price with other inns. However, unless it is a super-discount price, there is little profit that can be obtained from a slight price difference.

In the latter case, if we set the price in the same price range as the other inns, we will be evaluated by customers whether it is profitable with their own ruler.

There are some customers who feel that the price is cheap and the price is reasonable, and some customers think that the price is high.

Customer’s ruler will change due to various factors such as age and income.

For example, in another industry, let’s consider the market price of a pub. I think now that the sashimi assortment is 10 dollar is a reasonable price (Depending on actual taste and quantity). However, when I was 20 years old, I only compared the price of beef bowl that I could eat for 3 dollar, and I thought that the sashimi assortment for 10 dollar was expensive.

Even if it was a 6 dollar sashimi assortment, you should have felt that it was high at that time as well.

In this way, it can be said that it is difficult to improve the evaluation of “value for money” with the device only for the price that changes the feeling by each customer.

What kind of image do customers have about purchase costs of the inn?

Some customers often calculate purchase costs. In the case of an inn, the purchase price is basically the cost of the rental sheet.

If you are outsourcing cleaning work, it might be a purchase price. However, I don’t think that customers who can recognize building maintenance costs such as utilities and labor costs for cleaning work as purchase costs.

However, since the main purpose of the inn’s service is to rent a room where customers can sleep, the building cost for preparing the building and room is recognized as part of the purchase cost by customers.

If it is a restaurant, the main purpose is to provide food and get money, so the customer’s image of purchase cost is the cost of ingredients.

It is also necessary to prepare a place to serve meals, but it is not included in the customer’s purchase cost image because it is not the main purpose.

In the case of an industry such as a rental office that receives money as a place fee, I think it is easy for customers to imagine the cost of preparing a place as a purchase cost.

In the hotel industry, the larger the building, the more difficult it is for customers to imagine the purchase cost.

That’s why staying in an inn in a huge building gives us an classy image. I think that it is the same to receive a luxury image with the name of a famous hotel.

In order for customers to feel good value and get a good evaluation, it is more effective to create a space where the cost is difficult to imagine than to be aware of the purchase cost.