How to convey the customer

Analog impression effect

Handwriting impression

In order for customers to have a comfortable time, it is effective to convey important cautions by “handwriting” in addition to oral.

At the inn I was running, when the customer checked in, I handed over the existing tourist map with handwritten tourist spots recommended by locals.

When I looked at it myself, I found that handwritten characters clearly attracted more attention than computer-made fonts.

Compared to handwritten characters, machine-printed characters are neatly arranged and even feel like we spot the difference.

The handwritten analog characters may look the same at first glance compared to a computer-made font. However, it contains a great deal of information such as line shading, ink bleeding, and handwriting features common to each font.

From the customer’s reaction and the content of the reviews we received, we found that handwritten text makes a stronger impression.

Please try to change one sentence that you think is important in the description of your inn to handwriting. I think you can see the difference.

Where to use handwritten text

If you make everything into handwritten text, the analog impression effect will be diminished.

So, if you write handwritten parts that you think are particularly important in digital-based information, the handwritten part will stand out and you can effectively impress the information you want to convey to customers.

For example, information about no smoking is so important that you can write it by hand, or you can box it with a red magic pen in addition to handwriting.

I think that future hotels have a strong analog impression, but behind them, hotels that are supported by a huge amount of high-tech equipment will become popular by the way.

General conditions for accommodation

Role and effect of the general conditions for accommodation

In the binder placed in the guest room, the general conditions for accommodation is enclosed with the inn’s instructions.

I think there are customers who read in detail, customers who read quickly, and customers who do not read at all.

By the way, I did not read at all before running the inn.

I am actively reading the content when I have enough time for research. But to be honest, reading sentences written in difficult expressions that we don’t normally use over many pages is far from relaxing.

Some inns do not include the general conditions for accommodation in the binder. I think most of the hotels have the binder in the drawer.

What is the merit of having the general conditions for accommodation written in difficult sentences in the guest room? Guests feel more confident that if the other guests staying at the inn make a nuisance or unsanitary, the inn staff will handle it strictly as described in the general conditions for accommodation.

However, as described above, just looking at difficult sentences will make we tired, so it is better to keep it in the drawer.