Table of contents
Impression that customer receives from material
Be careful with imitation
One effective way for customers to feel clean is to use natural materials.
Natural material doesn’t mean just using natural wood.
Rather than using a fixture that has a natural-like pattern printed on the surface only, there is a tendency to prefer materials that are made from the original texture of the artifact.
The material that only resembles the surface will be noticed by the customer so that the movie made with CG will feel intuitively strange.
If the customer feels strange, get closer and check the material.
And if it is noticed that it is an imitation, it will look cheap.
Customers will not feel strange with wallpaper that is clearly an artifact, but they will feel strange if it is not possible to judge whether it is a genuine material.
Wood furniture made from natural materials has a high quality impression. And if there is a sense of quality, evaluation of cleanliness will also increase.
On the other hand, if it is imitation, it will give a cheap impression, and cheapness will reduce evaluation of cleanliness.
Proportion of using natural materials
Natural analog patterns and textures of natural materials give people healing.
Even if natural materials deteriorate over time, it will be recognized as a taste.
And, natural materials have a unique texture and impression.
For example, iron has a cold and hard impression. The material made of iron will give customers the image of cleaning more thoroughly than wood. And, if the door of the inn room is made of iron, it gives the customer the impression of high safety.
On the other hand, if it is a wooden door, customers may feel a little anxious about safety.
Changing all the materials in the guest room to natural materials can be costly and heavy. So, isn’t it practical to use natural materials only on the surface of materials used for furnitures?
Rather than using all the materials in the guest room as natural materials, using natural materials for 10% to 20% of the materials that can be seen will work more effectively for cleanliness and healing.
If everything is made of wood, customers are more concerned about cleaning than the goodness of natural materials.
For example, natural materials, especially wood products, have an image that is not very compatible with alcohol disinfection.
Precautions when using wooden natural materials
Also, using wooden natural materials near the lighting equipment has the negative effect of making dust more noticeable than usual.
Wooden flooring is dark and the surface has a unique reflection, so even a little dust will be noticeable.
In this way, it is important to use both natural and artificial materials in the right place.
□ Don’t use imitation materials that we don’t know if they are genuine.
□ Analog texture gives people healing.
□ Improve cleanliness by using 10% to 20% natural materials.
□ It is better not to use wooden natural materials near lighting fixtures.
