Table of contents
Access map and homepage visibility
As customers can see without a site map
The visibility of the access map that describes the route to your inn may be the same as the visibility of the homepage.
If you put too much content into your homepage, you don’t know where to find the information without sitemap you are looking for.
In other words, it is like saying that a homepage with a sitemap is a poorly usable homepage.
Make it simple homepage. If you want to post detailed information, it is better to use another site.
Access map is probably the most useful and most common on the inn’s homepage for those who plan to stay.
If customers don’t know where the access map is, they may get lost in the homepage and feel stressed.
Please be careful that there are too much informations in the access map and it is difficult to understand the location of the inn.
Make your inn feel closer
It would be ideal to have a nice detour where is written in the access map, and if customers noticed it while customers were detouring, customers would have arrived your inn.
On the other hand, if you write the name of a building that has nothing to do with travel or sightseeing as a landmark, it will not be a detour and customers will feel the location of the inn far away.
It’s important to look for eye-catching landmarks, but it’s better to write a place where customers can enjoy it as much as possible so that customers feel closer to the inn’s location.
Bad location
First, be safe
What kind of place is a bad location ?
It can be said that the inn around the inn is in a bad location, the road surface is bad, there is a risk of falling when walking, and the inn in a place that can not be safely reached is in a bad location.
On the other hand, if the inn in any place is safe enough, it can be said to be in a good location.
Even if your inn is far from the station and there are no recreational facilities around you, there are a wide variety of customer needs.
For example, there are some hotels that are advertised as ” I wanted you to see this scenery, so I made a hotel in this place “.
Convenient and inconvenient locations will be irrelevant depending on how customers receive them and how you advertise them.
Access map and homepage visibility
□ The page of the access map is the page most viewed by customers.
□ Simple homepage and access map are preferred.
□ Write a recommended detour spot on the access map so that customers can feel the inn nearby.
Bad location
□ A bad location is an unsafe location.
□ Any place that is safe can be a good location.
