Table of contents
Location is the item most likely to decline
The item that can be rated low without concern
The location item is also the item that customers can evaluate most easily.
What is easy for customers to evaluate is that they think that their opinions are objective ( not subjective ).
Customers believe that they are judging objectively.
Customers tend to be given a low rating without concern.
For other items such as staff and cleanliness, it may happen that you just unluckily found dirt etc… It may be an unfortunate accident. So customers don’t have absolute confidence in lowering their ratings.
It is evaluated including the area around the inn
The location item is thought to be objectively judged by the customer, but in reality it is subjectively judged, which is the difficult part of this item.
If you evaluate the location items objectively, the inn directly connected to the station should be get perfect score because it can’t reduce the distance to the transportation any more.
However, the actual evaluation is different. For example, if the area around the station is lonely and there are only a few restaurants where you can eat dinner, evaluation of your inn’s location will be low.
In other words, this item is an item that is evaluated not only for your inn but also around the inn.
So when explaining the location of an inn, simply explaining the location of the inn does not improve the evaluation.
Also, even if your inn is great, your evaluation may go down if the surrounding environment is not good.
It’s difficult to change places that aren’t your own inn. But, accurately providing information about your inn, including the disadvantages and advantages, to customers who are considering reservations will help improve location ratings.
Disadvantage and advantage examples
Disadvantage and advantage of Miyajima’s inn
【Disadvantage】
Itsukushima Shrine is close and quiet at night, but there is no convenience store and you can’t buy things at night.
【Advantage】
There are few tourists at night, and you can slowly explore Miyajima at night.
Disadvantage and Advantage of an inn near the station
【Disadvantage】
There are many people and cars, and you may feel uneasy about security at night. It is far from tourist spots such as scenic spots.
【Advantage】
There are many shops open at night, there are also convenience stores, and access to the station is good, so you can travel actively.
Explaining both disadvantages and advantages in this way will be helpful when deciding where to stay. If the disadvantages are written, customers can be prepared in advance and customers will not be anxious during the actual trip.
□ Location is an item that tends to decline.
□ In order to improve the evaluation, accurately convey the disadvantages and advantages.
