What is the location item from the point of view of customers?

Accommodation is location industry and its evaluation

Review of inns directly connected to the station

It is said that the location is the most important for the lodging industry.

A city was created, and the more people concentrated in one place, the more convenient life and mobility were.

If your inn is in front of the station, which is the center of the convenient location, the score of location will not be rated perfect.

But what about in reality?

8.9 points for hotels in the airport… 7.8 points for hotels directly connected to the station…

Of course, it is a score that evaluates only the location, not the overall evaluation.

On the other hand, the evaluation of the location of the inn I managed was 9.8 points.

Let me explain the location of the inn.

After arriving at Hiroshima ( Domestic ) Station on the Shinkansen ( bullet train ), change to the conventional line, and in 30 minutes you will reach Miyajimaguchi ( Local ) Station, the nearest station to my inn.

A 10-minute walk from the station arrives at the ferry boat station for Miyajima Island.

After 10 minutes of boat trip, we arrive at Miyajima Island.

From the Miyajima ferry boat station, you will arrive at the inn in 1 minute on foot.

You can arrive at the inn in 1 minute from the ferry boat station, but it is an inconvenient location away from the Shinkansen ( bullet train ) station and downtown.

If I am a customer, work near Hiroshima Station, and stay at this inn in Miyajima Island, the location rating will be low.

Standards for assessing the location

In order to improve the evaluation of location, it is important that the loction of the inn effect positively for the purpose of customer’s trip.

In other words, the location is better rated closer to the destination of the trip than the convenient location.

Therefore, the inn in Kyoto has a high reputation for location because there are a lot of shrines and temples around city that are the destinations of the trip.

An inn for business travelers

Also, the percentage of customers who use tourism is higher than those who use accommodation for business.

This is the reason why evalutation of the inn in front of the station is not as high as I thought.

In the case of sightseeing trip, the memories of the inn remain vivid as part of the memories of the trip.

How about a business trip? Business trip are trips of duty, not trips, you may be reluctant to enjoy the inn.

With family and friends, accommodation becomes part of the journey, and staying on a business trip accommodation becomes part of the job.

You don’t want to stay at a business hotel that you use frequently on business trip for sightseeing.

Staying at a hotel in front of the station when traveling on a business trip is really convenient and helpful, but the review is less likely to remain, and as a result, the evaluation is difficult to increase.

Location of my inn

Make assumption “Normally there will be”

The inn I was running was on an island registered as a World Heritage site called Miyajima in Hiroshima Prefecture.

It was an island called the island of gods, but one day a customer said it was inconvenient because there were no cabaret clubs and other drinks in Miyajima.

I was stunned at the time, but the fact that there is a customer who says above means that my explanation about the place of the inn was insufficient.

For that customer, that may have been a pleasure in traveling.

It is important fot the inn to understand the customer’s preconception that ” there will be normally “.

That way, when customer make a reservation, you will be able to tell customer exactly where the inn is located. As a result, it will increase your evaluation of review.

Better than customer expectations

People make assumptions.

Therefore the difference between a photo and the real thing may happen in any business.

The customer knows on the map that the inn is far away from the station and is inconvenient, and the customer understands that and makes a reservation.

And after all, the customer feels inconvenient and gives a low rating to the inn. Because the customer felt it was more inconvenient than expected.

For example, I thought it would not be inconvenient if I used a taxi, but there was a problem that the taxi cost was high and the calculation of travel cost exceeded.

In this way, customers are rated as inconvenient if there is something unexpected.

On the other hand, if customer makes a reservation after convincing the inconvenience, if the movement is smoother than expected, the perfect score may be difficult, but it is not rated Low.

To get good review, it is effective to exceed customer expectations in a good way.

However, there are few inns that can accurately analyze customer expectations.

You can know the true location of your inn by analyzing the means of transportation used by customers to travel to the inn, the way from the inn to the tourist destination, and the means of transportation after checkout for each situation. This is the first step toward improving evaluation of review. If you analyze and take measures, you should not have the memory of inconvenience but the memory of the merit that the location of this inn was good here.