Table of contents
Reasons for emphasizing review
In the past, there was little information when making a reservation
About 30 years ago ( I was an elementary school student ), I needed a travel booklet when traveling with my family.
This is because what kind of accommodation is available, and a guideline and telephone number for that accommodation are written.
There is little information.
So when my parents made a phone reservation, they were worried that they could make a reservation definitely.
And we don’t know until we stay if it’s a really nice hotel.
Under such circumstances, we were able to travel with some peace of mind if there was information frm an friend that “the hotel I stayed was good “.
Now, it’s a fun memory of a trip that I don’t have any informations until I go there.
We can choose from a huge amount of information
Currently, hotel reservations are available on the inn’s website, and customers can choose from a large number of listed hotels by using a major reservation site ( Booking.com, Expedia, etc… ).
In the reservation site, you can display the information of the accommodations in order of low to high accommodation rates, and the top page of each inn has a large number of pictures inside and outside the inn, hepls customers make decisions when choosing an inn.
Now the majority of customers make reservations via major reservation sites, mainly because of the large number of hotels that can be compared and the large amount of information for each hotel.
One of the attractions in that you can choose from a large number of options, but a system that allows customers to leave review, and see reviews left by other customers, is one of the reasons why customers are favored by reservation sites.
Reasons for emphasizing review
One of the reasons why reviews attract people is that they can see bad reviews.
Even if it’s a highly rated hotel, some people might find bad reviews than good reviews. Some bad reviews criticize calmly, but there are also reviews written to throw away.
In any case, it’s not a beautiful phrase, it’s not an expression that cares about the inn, so it feels more realistic.
In addition, the presence of badly rated reviews also gives us a real feel for the ratings of other reviews.
Because of there are both bad reviews and good reviews, customers could trust the reviews and choose an inn.
Customers place more emphasis on review evaluation than a slight price difference
So what happens when you search for a hotel in the order of the lowest price on the reservation site ?
For accommodations of the same class, there should not be much difference in accommodation charges.
Some hotels place importance on making even one yen cheaper than other hotels… Some customers think that the cheapest inn is good anyway… But most customers choose a review rating rather thank a small difference in accommodation charges.
This means that if a hotel has a high reputation, it will be chosen by customer even if the price is not the lowest. On the other hand, even if it is the cheapest inn, if the review is the worst, it will not be chosen by customers.
About this site
Review is now permeating everywhere, not just in the lodging industry, and it has become a visible evaluation and its presence is increasing every day.
In this book, I will write individually how to raise the review rating of each item according to the actual review category used on major reservation sites.
